BrandAlley Laidback Friday Campaign

Famous for its unmissable deals, Black Friday saw a makeover in 2021, becoming Laidback Friday and reminding customers to relax because every day is Black Friday at BrandAlley.

The campaign was staggered, teasing customers throughout November with short films and creating anticipation for the Black Friday bargains.

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Creative team: Kim Walter & Cara Johnson
Videographer: James Bealer

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BrandAlley Black Friday Campaign
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