Lacoste SS16 Footwear Campaign

Lacoste’s SS16 footwear collection was inspired by their founder Rene Lacoste and iconic piqué polo shirt, designed over 80 years ago. To bring this to life visually we went back to the brand's DNA, rich heritage, and tennis roots and used these as a starting point for everything from set builds, lookbook design, and paper stocks.

PIQUE-Origin.jpg
PIQUE-Cambrai-Macro-Shot.jpg
PIQUE-Cambrai-Still-Life.jpg
PUNCH-Origin.jpg
PUNCH-Gazon-Macro.jpg
PUNCH-Gazon-Still-Life.jpg
NET-Origin.jpg
NET-Natoy-Macro.jpg
NET-Natoy-Still-Life.jpg
MONOCHROME-Origin.jpg
MONOCHROME-Joggeur-Macro.jpg
MONOCHROME-Joggeur-Still-Life.jpg
CLEAR-LINES-Origin.jpg
CLEAR-LINES-Lifte-Macro.jpg
CLEAR-LINES-Lifte-Still-Life.jpg

I worked closely with Lacoste for 3 years, becoming their brand guardian and developing their aesthetic, shoots and lookbooks, season after season.

Q1-lookbook-1.jpg
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Q1-lookbook-6.jpg

Agency: Pentland Creative
Photography: Agnes Vita

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Lacoste SS17 Footwear Campaign