Ted Baker SS17 Footwear Campaign

The whimsical concept for Ted Bakers SS17 collection, Keeping up with the Bakers, saw me filling retro fridges with high heels, recreating supermarket shelves, and getting ankle deep in Lucky Charms.

Quite possibly my favourite project to date, I planned the shoot from start to finish, selecting the photographer, set builder, propping, and art directing both stills and animation. I also designed a suite of promotional materials to sell-in the season to both B2B and B2C customers.