Lacoste AW16 Campaign
Lacoste’s AW16 campaign, The Call of the City, captured the young urban consumer as they explored the streets of Paris, wearing Lacoste. Working as part of a small collaborative team I developed the campaign concept, art directed the still life shoot, and designed the promotional lookbook.
The conceptual lookbook took the reader on the journey, studded with the latitude and longitude coordinates of each location, and design details inspired by modern maps.
The still life shoot echoed the materials, textures and colours synonymous with an autumnal urban city; hard stones, rough concretes, architectural shadows and a crisp colour palette.
The campaign also included a promotional film that brought the concept to life on screen.
Creative team: Kim Walter, Jon Herbert, Chris Light
Photography: Ward Ivan Rafik & Agnes Vita