Lacoste SS17 LT Sport Lookbook

SS17 saw the launch of Lacoste’s first professional tennis shoe, the LT Sport Pro. Worthy of it’s own identity, I designed a minimal lockup to fit the Lacostes aesthetic and an impactful lookbook to hero the new style.

LT-Lookbook-1.jpg
LT IDENTITY.jpg
LT-Lookbook-2.jpg
LT-Lookbook-3.jpg

Creative team: Kim Walter, Jon Herbert, Chris Light
Photography: Leandro Farina

Previous

Emirates Stadium Signage
Next

Middlesex County Cricket Club Brand Refresh