Lacoste SS17 LT Sport Lookbook

SS17 saw the launch of Lacoste’s first professional tennis shoe, the LT Sport Pro. Worthy of it’s own identity, I designed a minimal lockup to fit the Lacostes aesthetic and an impactful lookbook to hero the new style.

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LT IDENTITY.jpg
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Creative team: Kim Walter, Jon Herbert, Chris Light
Photography: Leandro Farina

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