BrandAlley Black Friday Campaign
You want it? BrandAlley has got it.
From storyboarding and production to the art direction and rollout, I was responsible for the end-to-end delivery of BrandAlley’s 2022 multi-channel Black Friday campaign.
The first campaign video posted received over 1 million views in its first week and has been BrandAlley’s most successful campaign to date.
I created a suite of videos, animated GIFs and stills to support the month long campaign, including a video for Instagram that traded a rolling conveyor for moving hands.
Creative: Kim Walter
Videographer: James Bealer
Music: Luke Tomkinson