Lacoste SS17 LT Sport Campaign

SS17 saw the launch of Lacoste’s LT sports shoe. A fashion-led, sporty style targeted at a younger consumer. Using bright block colours, graphic shapes, and sharp shadows, I art directed a shoot capturing still life and moving image for use on social.

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Short 10 second clips teased the shoe on social.

 
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Creative team: Kim Walter & Jon Herbert
Photography: Leandro Farina

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