52° LDN Brand Creation
As part of a small collaborative team, I played a key role in the ideation and creative development of the brand 52° LDN. A London startup designing beautiful yet comfortable shoes, that can be worn all day, everyday.
From the initial brainstorm, through to the naming, branding, website design and packaging, I was involved in all stages of the brand development and growth.
To raise brand awareness and create a presence on social, we created flat lays for style inspiration, unboxing videos, short promotional teasers, and UGC.
Creative team: Kim Walter, Sally Green, Becks Sunderland